Sellers
Andrew is more experienced and consistently ranks in the top 1% of the top 1% of all realtors in the United States. This means that he does more transactions than 99.99% of realtors. This also means that he does more transactions in a year than most agents do in their entire career.
You see, most real estate agents spend up to 80% of their time marketing themselves and only 20% of their time (or less) working on actual transactions. About half of Andrew’s clients come from our internet marketing campaigns and the other half are referrals from past clients who love Andrew’s customer service. Therefore, Andrew doesn’t have to spend his time on marketing, but rather, spends 100% of his time helping people buy and sell homes.
Andrew is more dedicated, more experienced, and more knowledgeable about real estate transactions in the Peninsula and South Bay.
Andrew delivers better customer service with his own no pressure, no hassle style. When you hire Intelligent Seller to sell your home, you get the service of the best agents in the country, at a price that leaves more money in your pocket
When you list with Andrew, you pay only 1% to 1.5% commission for our world class listing service. Click on the Fee Structure link on in the navigation above to find out what the actual percentage would be for your home. This is about half(or less) of what most realtors charge to list a home.
This is just one of the ways Andrew saves you a ton of money.
If you sell a 2 million dollar home with Andrew, you can save $40,000. Selling a 1.3 million dollar home with Andrew can save you $22,750. Selling a $900,000 home can save you $13,500. This is a hefty sum that would normally go right into your agent’s pocket.
Don’t worry, you don’t have to sacrifice service to save money. In fact, if low commission is Andrew's first name, then “world class service” is his middle name. Yes, technically ‘world class service’ is three words, but you get the meaning. You see, Andrew is 100% dedicated to being the best in town.
Andrew takes the science of home pricing to a whole new level. If you list your home too high, it just sits on the market. If you price your home too low, you are losing money. Andrew keeps his focus on the holy grail of home sales, getting you multiple offers. The trick is to set the list price of your home so that it will sell for the most money with the best terms.
Finding the perfect price at which to list your home begins with a comparative market analysis. This is where Andrew looks at the homes in your area currently for sale, pending sale (in contract), recently sold, expired listings, and homes that were pulled off the market because they didn’t sell. He looks at the homes that are most similar to yours.
Next, he looks at market trends – are homes sales increasing or decreasing? Are there any homes like yours that are currently for sale in your neighborhood?
Then Andrew breaks down recent sales to determine if there were extenuating circumstances that might effect the sales price.
Lastly, he takes a long look at all of the things that make your home unique. He looks at upgrades, amenities and your home’s specific location.
After discussing all of this data with you, Andrew will share his advice on what he feels the home should be priced at.
The purpose of preparing your home is to help buyers take mental ownership of your home. When a buyer pulls up to your curb, you want them to like the outside of your home so much that they want to see the inside. Once they are inside, you want them find everything just the way they expect it. If they do, you can bet they will put in an offer to buy your house. The easier it is for a buyer to picture themselves in your home, the easier it will be for them to fall in love with it. Buyers are obviously willing to pay more for a home they love.
Andrew will take your home through a very thorough checklist that he uses to show you what types of things buyers will be looking at when they tour your home.
Having the proper inspections done will not only help you sell your home, but will significantly decrease the chances that a buyer would want to renegotiate in the middle of the transaction. Which inspections he recommends will depend on your specific home. The most common inspections are a home inspection, a pest inspection, and possibly a roof, or foundation inspection.
Andrew will let you know which inspections he feels are appropriate for your unique home. This will make sure you are prepared ahead of time to address any issues that you may not know about. A clean or mostly clean home inspection report does a lot to inspire confidence in a buyer.
Andrews recommendations are to help you get the best price for your home in the shortest amount of time.
The purpose of our marketing is to get lots of interested buyers to come and see your home. Due to his internet and marketing prowess, this is something Andrew excels at.
There are two parts to Andrew's marketing strategy: his Traditional Marketing and his Intelligent Marketing.
Andrew's Traditional Marketing Strategy consists of the things that other realtors might do including MLS Listing. Listing your home on the MLS is a necessity. This is where many buyers go to look for homes. Your home will also be listed on hundreds of other real estate websites like Zillow, Trulia, etc.
In addition to the MLS, traditional marketing includes: open houses, lots of photos, a virtual tour, craigslist, yard signs, and of course high quality flyers.
Andrew's Intelligent Marketing Strategy is unique to him and is custom made for your home and your neighborhood. When Andrew takes a listing, he will do a market analysis on your home to decide who the likely buyer is going to be. Once he has this information, he tailors a marketing campaign to reach these buyers directly. Traditional Marketing in real estate is done with the shotgun approach. Andrew's Intelligent Marketing is done with precision, to target those buyers most likely to buy your home.
This strategy has been extremely successful and allows us to find buyers for your home that traditional marketing will miss.
Andrew's Intelligent marketing gets more of the right buyers to see your home!
This is all about getting buyers to fall in love with your home and this is where all of our preparation pays off. Whether this is an open house or a buyer viewing the home individually, these moments can make or break a sale.
1. Home Availability- Its no secret that the easier it is to show a home, the more traffic it will get. When a buyer is ready to see a home, they are interested in that very moment. It is important to make sure that the appointment is set during any buyer’s peak interest period. If a day or more passes before the buyer can see the home, it becomes much more likely that they will lose interest.
2. Presentability- The home is as clean, bright, and inviting as it is capable of being. It is important to make sure prospective buyers are comfortable as they walk through the home.
3. Information- All of the information that is available is tastefully displayed for prospective buyers to look at. This information can include: flyers on the home, fliers about available financing options, inspections, receipts for work done, appraisals, and HOA documentation (if applicable).
4. Mental Ownership- If the prospective buyers can picture themselves living in the house, odds are you will get an offer.
5. Feedback- This where we ask the prospective buyers some very important questions. Are they interesting in buying the home? What did they like about the home? What did they not like about the home? This feedback can be used to improve the marketing or presentation of the home.
In most cases, we can generate enough interest to generate multiple offers on your home. This scenario, if it can be accomplished, is clearly in the seller’s best interest and will net you a higher price and better terms for your home.
1. Price- This is a “no brainer”, for an offer to be accepted it must be an acceptable price range.
2. Contingencies- These give the buyer and seller time to opt out of the contract if certain conditions are not met. It is important that these contingencies are reasonable and acceptable. Our listing strategy decreases the buyers options to back out.
3. Length of Contract- How soon does the buyer want to close escrow?
4. Buyer Qualification- Is the buyer qualified to purchase the home? What type of pre-approval did they get? How is the home being paid for? Is the loan they are getting right for this home?
5. Why is the buyer offering to buy the property? A buyer who is going to live in the property will be more emotionally attached than an investor. Also many HOAs limit the number of investor properties in its development.
6. How is the buyer offering to split closing costs? Our area has some traditional methods for splitting closing costs but buyers can offer anything they choose.
Once we completely understand the offer, it is time to make a decision to either accept, reject, or send a counter-offer to the buyer. Andrew will offer advice based on his experience and all of the factors above. Once an offer is accepted, then we move on the closing escrow phase.
This is where Andrew works hard to make sure that all of the provisions of the purchase contract are fulfilled. The purpose of escrow is to have a neutral third party protect all of the interests involved.
1. Contract Provisions- Anything that was required before close of escrow takes place during this time. Loan documents are signed, inspections are completed and agreed-upon provisions are met.
2. Closing Costs- Closing costs are estimated and paid. There are closing costs for both the buyer and the seller and it is important that everyone understands what they will owe as soon as possible. The buyer’s agent and loan officer should have already gone over this with the buyers, and we will have already given you an estimate of what your costs will be. Near the close of escrow, the escrow company will put the numbers together and give you a final estimate. It is important to note that the closing costs paid for at closing are still estimated closing costs. You may get a supplemental bill if any of the closing costs were estimated incorrectly.
3. Documents Signed- Both the buyer and the seller have documents to
sign before the transaction can be completed. This is how the seller legally
transfers responsibility to the buyer.
4. Recording- At the close of the transaction, it is recorded by the county to
make it official.
5. Transfer Keys and Money- Congratulations you have just sold your home
and are officially an Intelligent Seller! At this point, you get your check and
the buyer gets the keys.
